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Thursday, December 15, 2011

How To Start Your Own Blog

These days, if you have something to say and want to share it with others, there's an easy way to do it: Start a blog. If you thought only the young or computer-savvy create blogs, think again. Just about anyone can start a blog-and people of all ages are doing so.

What is a blog? A blog, short for Web log, is a Web page where you write about things that are important to you. Many people use blogs as online journals. Some bloggers write about their hobbies. Others use blogs to share their opinions on politics and serious issues, often adding their own comments to news stories.

To start your own blog, just follow these three simple steps.

1. Select a Topic and Blog Hosting Site-The first step is deciding what you want to write about. Next, find a blog hosting site. Many portals, such as Google, Yahoo and MSN, offer free hosting. Also, there are specialized blogging sites focusing on specific topics, such as family and business. Do a search to find a site that best fits your topic. Once you've selected a site, you'll fill in some basic information about yourself and your blog topic. Now you're ready to start writing and posting to your very own blog.

2. Add Video to Your Blog-The next step is to add a video to your blog. This is called a vlog, short for video blog. To create one, you can use software such as Vlog It!, from Serious Magic. The software lets you create videos that look like a TV news show. First, connect a Webcam or camcorder to your computer. Next, import pictures or video from your computer, digital camera, camcorder or cell phone. Finally, read your script from the teleprompter included with the software. Because the Webcam or camcorder is positioned directly above your monitor, it will look as if you're staring into the camera.

The program offers special effects and graphics similar to those used on television, so your production looks professional. The technology also has a wizard feature that makes the entire process relatively simple. To learn more, visit www.VlogIt.com.

3. Share Your Blog-Decide if you just want your friends and family to see your blog or vlog, or if you want more people to view it. If you want it to be available to the general public, register with search engines-such as www.technorati.com-that specialize in tracking the blogging universe.

Now that you know the basics, it's time to get creative and join the blogosphere.

Create a vlog and transform your blog into a TV news show.
READ MORE - How To Start Your Own Blog

Boost Your Online Revenue With a Niche Blog

You already know how valuable blogging can be to increasing the visibility and value of your online business. Having a niche blog is something that can be profitable and easy, or challenging and difficult depending on how you handle the day to day posting. Niche blogs are typically blogs related to one or more specific industries or fields, including hobbies, illnesses, and sports. The more niche, or in-depth a blog is, the harder it might be for people not involved in that niche to get into it. However, people who are interested in the topic will become very loyal because they will find the connection very valuable. It is for this reason that one must think about the best way to make the most out of niche blogs, and finding the right niche is a good start.
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Wednesday, October 19, 2011

Dear Diary, Dear World - All About Blogging

The Internet has changed the way we live, breathe, and even write – in fact, it is mainly due to the blogging phenomenon that we receive headlines, change them, and even get the latest buzz on issues newspapers and popular media will not dare tackle. Blogging has become so common, it has prompted dictionary makers to create new terms. For instance, each article on a blog is called a "post," "entry," or "blog post." A person who blogs is called a "blogger."But what is blogging, and why is it so popular?Blogging refers to the activity of updating one's blog. What is a blog? A blog is a web log, or an Internet-based publication which contains articles about a variety of topics. Blogs are either run on dedicated hosting services, or they can be run on any ordinary web hosting service using scripts meant for blogs.Blogs often focus on a particular subject. They can tackle movie reviews, political issues, important local news, or one's personal opinion. Most blogs serve as online diaries, and will contain personal images, artwork, and writing.Blog posts will contain the following elements.• A title – Some personal bloggers have modified this, and have added subtitles to add "meat" to their entries. They may indicate the music they are currently listening to, their current mood, and the subject of their post. Journalistic bloggers will often link their title to similar articles available online.• The body – This is the main content of the blog. It can be a fictional entry, in the case of story or novel blogs; or a non-fiction entry, in the case of other blogs, such as news blogs or diaries.• A permalink – this is the link to the individual blog entry, which other bloggers can use if they would like to link or refer to the article.• The date – this is simply the date, time, and sometimes place in which the entry was first postedSome blogs may also contain the following.• A comments section – this enables readers to make comments or react to the blog entry. This is also a useful way by which other bloggers can make themselves, and their blogs, known.• The tags – this is the section where bloggers list the categories under which their current article falls. For instance, a post on "Saving the Whales" can be categorized under "environment," "whales," and "ecology."• Trackback – Also known as pingback, this is a list of links of other sites that refer to the article or post.There are many different kinds of blogs available, depending on the topic they tackle. A few types include the following• Personal – These blogs focus on personal experiences, and feature an online diary, usually with images or artwork. Some photoblogs fall under this category, where bloggers post pictures instead of writing about their experiences.• Paid – Some bloggers are paid to blog their career experiences, or the latest news about a company.• Socio-cultural – Some blogs are devoted to socio-cultural experiences, and can allow people of other cultures a glimpse into the quirks and specialties that make other cultures unique.• Science – Some scientists have taken to blogging about their research findings, or to share laboratory techniques. Such a method, however, has been met with derision in the science community, since it overrides the traditional peer-based review of research.• Political or News – Some blogs focus on the latest news, and can even offer political opinions on certain subjects.Blogging is definitely here to stay, and it can influence cultures and headlines through the widely popular medium of the Internet. Have you tried blogging yet?
READ MORE - Dear Diary, Dear World - All About Blogging

Two Search Engine Optimization Myths Debunked

Search engine optimization, or SEO, is one of the most cost effective ways to market your business on the web. The problem is, that there are so many myths and rumors about SEO, that it is hard for most webmasters to know what to do, or even how to choose the best SEO services for their site. In this article, I will debunk two popular SEO myths. SEO Myth #1: Google PageRank is very important Google Page Rank is way over-valued by many webmasters. It is not unusual for a website with a PageRank of 2 to outrank a website with a PageRank of 5. The reason is that PageRank is only an indicator of one of many factors, and PageRank is not even a reliable indicator, at that. GooglePage Rank is simply a measurement of how many pages link to you. Every page that links to your site gives your site a certain number of points. The number of points the link gives your site is determined by dividing the number of points that that page has by the number of links it has to other websites. Google PageRank is becoming increasingly unreliable, too. In the most recent update, millions of webpages were changed to a PageRank of 0, for no apparent reason. SEO Myth #2: Meta tags determine your rankings The major search engines pay little or no attention to your meta tags when ranking your website. This is because meta tags are too easy to optimize for the search engines, but not be relevant, since your visitors do not see them. The meta description tag is used by search engines to display in search results, so it is important, since searchers see it. But your meta description tag still bears little weight to your site's ranking. There are two things that ARE important in SEO – the content on your webpages, and quality links pointing to your website.
READ MORE - Two Search Engine Optimization Myths Debunked

Tuesday, October 11, 2011

Finding Good Keywords for Your Site

A keyword can be defined as a word or phrase that can be utilized in searching for a website. Keywords can be placed in titles, a body of text, online catalogs, abstracts, indexes, notes and subject headings. Using the right keywords is very important, and keyword optimization, if done correctly, will aid in driving traffic to your site. In order to know which keywords will be most effective for your site, there are a few things that need to be done: • Examine your websites' first page; make sure that it contains a central theme. • Find the words or phrases that best describe the content on the websites' first page. • Make a list of the aforementioned words and/or phrases. • Do not use highly popular keywords that are being used by a thousand other websites. • Figure out the popularity of the words you have chosen by utilizing a keyword directory or one of the many keyword suggestion tools. • You can now narrow your list down to just a few optimal words. Use the above process for every one of your pages, and you will be able to more effectively optimize the power of your keywords. Remember that when you are determining what keywords will work best for your site, that there are different types of keywords. Knowing about each type will aid in the optimization of your keywords. When determining what words to use as your keywords, you should first determine what the focus of your website is, what value the websites' information has to offer, as well as who your target audience is. Knowing these particulars in advance will help you to choose keywords that will be optimal for your website. Types of Keywords Generally, keywords can be grouped into three different categories. These categories are as follows: • Theme Keywords- these types of keywords are used to target a highly specific audience of people. They are normally used on every single page of the site, and are quite effective at boosting page rank. • Single-word Keywords-these types of keywords are normally used between 5 and 7 times on a page, and are used to target a wide, general audience • Multiple-word Keywords- these types of keywords, sometimes referred to as "keyword phrases", are used to target a specific audience, usually in a specific location. These types of keywords are also good at improving page rank. Tools to Use There are many tools available that will allow you to examine just which keywords are overused, which ones are not, and which keywords will best benefit you and your website. Since there are so many tools available, you will need to figure out the one that you are more comfortable using. Some keyword tools are free, while for others there is a charge. Some of the tools that can help you find good keywords for your site are: • Keyword Search Tools • Keyword Research Tools • Keyword Lists • Keyword Software • Keyword Databases All of these tools can be located on the World Wide Web, and will help you in researching certain keywords and phrases and that you may wish to use for your website. Although finding good, effective keywords can prove to be a bit time consuming, it is better to invest a little more time in order to achieve the best results. Rushing through the process of choosing keywords and incorporating them into the content of your site will just be wasted time, as it will not get traffic to your site, nor will it improve your page rankings with the search engines. With so many tools and processes available for you to use in your quest to find the right keywords, with a bit of time and patience you should be able to get your site optimized with the right keywords that will prove to be highly effective. Remember that good keywords and keyword phrases are vital to the life of your website. Make the task of finding good keywords a top priority when it comes to your website. You may be pleasantly surprised when your websites' traffic increases and your page rank goes up with the search engines; all because of a few, well-placed keywords! in SEO
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How To Find The Right Blogging Platform For Your Needs

Choosing which blogging platform to use is one of the most important decisions that you can make as a blogger. The right platform can make blogging a breeze, and the wrong platform can make blogging a chore. Because the program that you use to blog with is such a powerful part of your blogging experience, it is well worth putting in the time to find a platform that provides your ideal balance between a user-friendly interface and a flexible framework that allows you to make your blog look and feel unique. Finding the right platform isn't always easy, but with a little bit of contemplation and a little bit of research, you will be on your way to finding the perfect blogging platform. Deciding what your priorities are in terms of ease of use versus customization. Most highly customizable blogging platforms, like moveable type, are a bit more difficult to use than very automated platforms like wordpress. If you are new to blogs and to internet technology, you might want to sacrifice the ability to create a custom background design or to integrate a unique font into your template in order to find a program that will be easy for you to use. On the other hand, if you are a veteran web designer with knowledge of html or javascript, you will probably find the limitations of a user-friendly platform to be frustrating.< There is no such thing as a blogging platform that is objectively the best platform, because every blogger has unique needs. The blogging movement is very much about individuality, so it makes plenty of sense that there would be many different platforms available that are designed to meet the needs of different kinds of individuals undertaking different kinds of projects. This diversity is a good thing, because it means that you will almost certainly be able to find a program that suits your level of technical aptitude. However, the fact that no two bloggers need the same thing from a blogging platform can make your search for the right platform a bit tricky. When you are reading reviews of different platforms, try to keep your priorities in mind and do your best to take into account the position that the reviewer is coming from. For example, a negative review written by an accomplished software designer who complains that a popular platform is too limited may tell you that the platform in question is ideal for a beginning blogger. There is no such thing as the perfect platform for everybody, so instead of looking for the "best" platform, look for the best platform for your specific criteria.
READ MORE - How To Find The Right Blogging Platform For Your Needs

Monday, October 10, 2011

How-To Get Your BLOGS Site Feed Listed In Yahoo! and MSN Within HOURS, Is Easier Then You Think

BLOGS... they seem to be the talk of the Internet marketing world these days, and for good reason. Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience. RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight. If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has the .XML extension. This is your "Site Feed URL". You'll usually locate it within your Settings area of Blog control center. Here's what mine looks like as an example: http://theiwe.blogspot.com/atom.xml This URL is intended for a RSS News Reader, so disregard its appearance. Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for the next steps coming ahead. Now, what you need to do is go and set-up an My Yahoo! and My MSN account. I've provided the links for you below. - My Yahoo! ==> http://my.yahoo.com - My MSN ==> http://msn.com It should only take you about 15-20 minutes at the most. If you already have accounts with My Yahoo! and My MSN, read on. This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account. When you login, you'll be taken to your Yahoo! page immediately. What you want to do next is go look under the Yahoo! search box to the left and click on the "Add Content" link. This will bring you to a new page. From there, over to the right by the "Find" button you'll see an "Add RSS by URL" link, click on it. A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into the web form and click on the "Add" button. Now, you should see your Blogs name infront of you. Simply click on the yellow "Add To My Yahoo!" button and your feed will be added The next thing you should see is your "Site Feed" with your "Headlines". Click on one of them, it should take you to your Blog, to the desired Headline you chose. Your My Yahoo! page should Now have your Blogs "Site Feed" Headlines listed at the bottom. Scroll down to check. If you don't see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later. Now that thats done, everytime you update your Blog with NEW content, it'll "Automatically" update on your My Yahoo! page and everybody else's pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!. Talk about getting the word out in a HURRY with very little effort on your part. This is "Viral Marketing" at its Best in my mind. And... it's so simple to implement. Okay. Now it's time to do the same to your My MSN account as what you did above to your My Yahoo! page. Here's the link to go login(click on Sign In from main page): http://www.msn.com Once your login to your My MSN account you should see an "Add Content" link under the MSN logo to your left. Click on it. A pop-up should now be displaying. Simply copy and paste your "Site Feed URL" from your Notepad into the web form provided and click the Search button(the green button with the arrow). You should now be looking at Check Box with your Blogs name beside it. Check off your "Site Feed URL" and then press the OK button at the bottom. PRESTO! Like magic... your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN. That's the Power of BLOGS(Web-Logs) and RSS(Real Simple Syndication)combined with two Internet giants. The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis. I post my articles that I write on a weekly basis, making my Blog called... The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet! You can do the same because I just showed you HOW. In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.
READ MORE - How-To Get Your BLOGS Site Feed Listed In Yahoo! and MSN Within HOURS, Is Easier Then You Think

Is Directory Submission Obsolete?

"Directories are sooooo 2003." "Remember BlueFind?" "I thought Google hated directories." Many people think that directories have become obsolete. The truth however is that while their SEO importance has decreased in the last few years, they should still be an integral part of link building for new sites. Of course, you should no longer submit to directories just for PageRank. As search engines analyze user data and integrate this information into their algorithm, the traffic you receive from a link becomes paramount again. (Shouldn't it have been this way all along? I digress…) The point is, if you can get relevant traffic from a directory listing, then it's still a viable marketing channel. And it can still be an effective SEO method, as well (we'll get to that). Thus the question shouldn't be, "Should I submit to directories?", but rather, "Which directories should I submit to?" The answer is that you should submit to directories that either: a) will send traffic, or b) have listings that will be considered editorial votes of quality by major search engines. Did you know that specifically mentions both the Yahoo Directory and The Open Directory (DMOZ) in their Webmaster Guidelines (see http://www.google.com/webmasters/guidelines.html )? This implies that Google believes links from the two mentioned directories are indeed editorial votes of quality. These "trusted links" are the type a site needs to both break out of "the sandbox", and to rank highly in the current (hard to crack) Google. Of course, I do recommend submitting to more than just the aforementioned two "directory kings" (Yahoo! and DMOZ). It becomes a matter of sorting through the low quality "rough" out there to find the directory "diamonds." For starters, Best of the Web, MSN bCentral, Gimpsy, and Business.com all have editorial integrity at a level which probably ensures that search engines "trust" their links. Outside of these, there are a few others on the "top tier", but beware of any that sell sitewide links, as that practice all but ensures that Google won't trust the directory's editorial integrity. What about the rest? Submitting to lower quality directories may not propel your site to the top of Google, but my recent research suggests it is still a very efficient link building method to build rankings in both MSN and Yahoo!. I have never been one to put all my eggs in the Google basket, so I still regularly use these second tier directories to quickly (and cheaply!) get my sites to the top of these engines. In conclusion, directory submission should still have a place in your link building strategy. If you are going for Google rankings alone, you should probably stick only to the top tier directories whose listings are considered editorial votes of quality by Google. If you are going for rankings in MSN and Yahoo!, you can cheaply build a slew of effective links by submitting your site to many of the lower quality directories. And of course, if you are trying to rank in all 3 major search engines, you should probably do both of the above. Either way, don't write off directories just yet!
READ MORE - Is Directory Submission Obsolete?

Wednesday, October 5, 2011

What is Blogging??

Blogging 101 If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything. Basically, blogs were first introduced as weblogs that refer to a "server's log file." It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information. However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge. With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality. Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online. Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight. Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales. Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader's life. From there, you can make money out of blogs by simply syndicating it to your business' web site. This can be done through the RSS technology. So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online. Here's how: 1. Consider your audience Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them. After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be "heard" (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it. 2. Pictures speaks a thousand words To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog. 3. Make constructive and beneficial blogs Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers. After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment. 4. Avoid making multifaceted and complicated blogs In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs. Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles. 5. Make it interactive As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog. You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site. Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet. Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it. As they say, blogging is the contemporary term of creative and commercial writing.
READ MORE - What is Blogging??

Sunday, October 2, 2011

Use ExactSeek To Improve Your "All Around" Search Results!

Exactseek.com is another great search engine that relies on meta tags to determine your web site results. Through ExactSeek, not only can you improve your search results with the tools they give you but, you'll also improve your search results for other search engines that rely on meta tags. I must also note that not all search engines determine your ranking the same and to state that would be a lie but this article will definitely help you increase your chances at success. By now, we should all know what meta tags are for and how to implement them. Ex. Title Tag, Description Tag, and the famous Key Word Tag. (If you don't know, search "creating meta tags" in www.google.com) Back to ExactSeek, if you haven't already submitted your site, submit it here: http://www.exactseek.com/add.html It doesn't cost you a thing but MAKE SURE that you already have quality meta tags in place within your site. ExactSeek has a unique search engine ranking tool that they invite everyone to use! This is what this article is all about. That's right, unlike so many search engines that don't want you to check your ranking, ExactSeek even gives you the necessary tools to improve your ranking and keep improving your ranking results. Before you go, there are two things you'll want to remember. 1) There are two tools available within the page I am about to give you. (left) Ranking Checker, (right) re-submitting your web site.< You'll want to pay attention to the submission on the left in order to check your ranking. Simply enter your web site url and a key phrase that you would want your web site to be listed in. Also, ExactSeek has provided you with a better explanation on what they look for within your meta tags. I would suggest you also read this 1st. http://www.exactseek.com/srank2.html You should also remember that by adding a "Search" box to your site and keeping within the minimum daily requirements, ExactSeek guarantees you top 100 placements. This might be a route you might want to take for yourself, you can do so here: http://www.exactseek.com/add_priority.html SEARCH ENGINE RANKING TOOL: http://www.exactseek.com/srank.html Use this tool to determine the rank that you're current meta tags get you. If you're not satisfied with your rank, simply tweak the meta tags within your site and re-submit your site to be crawled again (revised within ExactSeek). Don't forget that you can also log into ExactSeek with your user name & password they send you. By login in, they give you the option of manually changing the title and description of your sites listing whenever you want. I hope that you have much success within ExactSeek and that you improve your meta tags with the tools available to you.
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Top 5 most common mistakes with do-it-yourself SEO

I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It's safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks. 1) Keyword tag – A keyword tag is for keywords, but not for any keywords. You can't just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don't write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on. 2) Abstract tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site. 3) Description Tag – The whole point behind this tag is to describe what the "page" is about. Keywords related to the page should be implemented as well. The limit on words should be 20 – 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine. 4) Title tag – This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the" page" is about. Don't put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters. 5) Content- If you notice, I have been commenting on relevancy to the "page", not your overall site. Each page has it's own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized. Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn't have these terms, how will you be found? You won't. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.
READ MORE - Top 5 most common mistakes with do-it-yourself SEO

How to Start a Blog and Make Money Online

If you are new to the internet and wondering what an earth this blogging craze is all about, or if you already have your own website and you're wondering why everyone keeps advising you to start your own blog, read on. I'm going to explain to you what a blog is, why you need one, how to set it up, promote it and of course, make money from it. Blog is short for "web log" and is similar to an online diary or journal. The craze of blogging began in the very late 1990s and has started to become more and more popular over the last couple of years. Almost everyone seems to have a blog these days, from CEOs of large companies to webmasters, from world travelers to teenagers. Even my Dad has his own blog now! A blog allows you to communicate informally with people via an online journal, but it's more personal and unstructured than a website and easier and cheaper to set up than a website. If you have your own website, but haven't yet started a blog you can easily start one using a free service such as Blogger or WordPress. Try to post to your blog at least once or twice a week on topics related to your website. Blogging will help your search engine rankings and open up the communication channels between you and your visitors or customers, encouraging them to interact with you and give them a reason to return to your site in future. If you don't have your own website and are looking to set up a blog quickly and easily I recommend opening a free account with Blogger. You can blog about anything you like, for example a hobby, a vacation, your home town, something political, a sport or your business. Just be sure to pick something that you are interested in and knowledgeable about. You can host your blog for free on Blogspot – all you need to do is pick a name that is relevant to the topic of your blog. Once you have set up your profile and chosen a template, blogging is as simple as sending an email to a friend. There are many ways to make money from your blog, but here are a few ideas to get you started - Google Adsense - this is free to join and easy to set up. The ads will match the content of your blog and you will get paid every time a visitor clicks on an ad. - Affiliate Programs – sign up for affiliate programs related to the topic of your blog and display links to related products on your blog. Clickbank, Trade Doubler and Commission Junction are good places to start, or do a Google search for "affiliate program" + the topic of your blog to find more affiliate programs. Whenever someone clicks through your affiliate link and buys a product, you will receive a commission. If you are knowledgeable about your topic you could also write product reviews to help increase your affiliate sales. - Sell Advertising Space – if you have a popular blog you can charge people to advertise on your blog. This could be in the form of a text link, a banner or a graphic. You are not going to make money with a blog unless people can find it. As soon as you have started to post to your blog it's time to start promoting it. You can get your blog noticed by… - Submitting your blog to blog directories – just search for "blog directories" in Google - Asking other bloggers to exchange links with you – you put a link on your blog in exchange for a link from their blog. - Writing an article related to the topic of your blog and posting it to article directories. Remember to include an author's resource box with a link to your blog. - Pinging blog ping services every time you make a new post – pingomatic.com and pingoat.com are two sites you can use to do this. - Participating in forums related to the topic of your blog. Put a link to your blog in your forum signature. Finally, once you have your blog monetized and you have started promoting it don't forget to post regularly. The most important aspect of every successful blog is frequent posting, so be sure not to let the virtual dust gather over your blog!
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Beginners Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs. Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging. Basically a blog contains these features: title- which allows you to label your post body- this is the content of your post trackback- other sites can be linked back to your blog permanent link- every article that you write has a URL comments- this allow readers to post comments on your blog. One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc. This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide. Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members' blogs. Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics. Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes. Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments. A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement. But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves. Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other. Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they'd get an idea of what these blogging communities are like. Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free. There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests. Just search any blogging directory and you'd get a listing of a lot of blogging sites that are available on the net. It's easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.
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Tuesday, September 27, 2011

Blogs Bring In More Traffic

The Blog! They're popping up everywhere. Your favorite website has one. Your favorite television show has one. Even your teenager has one. Blogs. What are they? Why are they everywhere you look? Most simply put, blogs are like journals-only, instead of being made of the paper and cardboard kept secret by an even thinner piece of cardboard and a lock your baby brother frequently opened with a paperclip, these journals are online. Why does it seem like everyone has one? Well, because almost everyone does. And there's good reason. Blogs can be used as journals, both private and public; they can be used as ways for fans to discuss the latest episode of their favorite sitcom; or, they can be used by major companies, especially those that are Internet-based, because unlike the traditional forms of advertising, blogs bring in more traffic. For business purposes, there are many ways companies use blogs. For example, a company may have several blogs on its website, each one dedicated to something different: customer concerns, product updates, etc. In addition to being helpful to customers and other website visitors, these blogs bring in more traffic to the website, as well. Depending on the website, more traffic usually means more money. And more money means-that's right-you're on your way to that summer home in Hawaii So, how exactly do blogs bring in more traffic? Well, Adsense ads with Google are a good starting point. The search engine visits your page more each time your update, ultimately moving your blog higher and higher on the SERPs (Search Engine Results Page) and leading to more revenue from the ads being represented in your blog. Some pointers? First, the blogger will need to decide what he or she is going to write about. Choose a popular topic, one that people are interested in. "Underwater Basket Weaving" probably wouldn't be a very wise choice as not many people seem to be interested in it. Unless, of course, you're business is underwater basket weaving, in which case you should by all means write about it. Next, focus on some keywords-these are the words that search engines are going to pick up on. Don't dowse your blog in these words, but use them whenever you effectively can. Lastly, make sure you write content that will attract, and keep, a strong readership. You want your readers to keep coming back, right? Go ahead, join the millions of people and businesses alike. Get yourself a blog. Or corner your boss and suggest writing one for your company. Explain how blogs bring in more traffic, more traffic means more money, and more money means-that's right again!-you're on your way to Hawaii
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Blogging: one of the best Internet marketing methods that won't cost you a cent.

Blogging: the act of writing in one's weblog. To blog something is to write about something in one's weblog. This usually involves linking to something the author finds interesting on the internet. A weblog is a public web site where users post informal journals of their thoughts, comments, and philosophies. So basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons. Blogging itself isn't new at all, it's populary is. Thousants of teenagers all around the world see blogging as an outlet for their emotions, their opinions and interests. Smart marketers however, have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent. Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Find some tips to boost your internet advertising with the help of a blog below: * Keep your customers informed about changes to your website. Important updates, like your new products and affiliate sites, could also be announced through your blog * Use your blog as an archive: keep track of your business objectives and plans through open writing. What could be better than searchable information that could be easily accessed by anyone browsing the web, right? * Write reviews, give your opinion or advice on on specific services or products that are related to your business. * Be sure to include links that will fetch back links and subsequently improve your ranking on search engines. Affiliate links in the form of advertisement banners could also be included in your blog to earn more extra income. * Add fresh and quality content to your weblog on a regular basis: search engines like fresh content. *Post quality content articles to your blog. Allow your visitors to reprint those articles on condition that the author by-lines remain unchanged, and the link url's are left intact. This way, links to your website will spread around the net. * Encourage your visitors to leave comments and feedback. It's the best way to learn and improve your products/services. * Exchange links with other bloggers. In fact, when it comes to blogging, the sky is the limit. Once you're comfortable using a weblog, it's up to you to get creative. Add sound, video, eBooks, pictures, advertisements, ... and give your website the boost it deserves!
READ MORE - Blogging: one of the best Internet marketing methods that won't cost you a cent.

Good Ways to Advertise Your Affiliate Program

Affiliate marketing is a good way to make extra money online, but how do you actually do this? Well, simply put, all you have to do is put in your name and run advertisements. You get your commission check and that's that. Is that really how it works? Well, not exactly. See, many other people will be promoting the same exact program that you are. That means you need to stand out from the crowd to make a profit. First of all, the bottom line is that you need to host your own website. I cannot say it enough that without your own website, you will go nowhere with this. When you register a domain name, make sure that whatever you pick is easy to remember. The rule of thumb is that if you cannot remember the name, you cannot expert someone else to remember it. This means that the person searching will just type in the main website and never even see your site. Another tip you should think about is writing your own ads. You can check with the marketers if this is ok. The thing is that marketers are just going to send you the same ad over and over again. When people click on an ad they have seen a billion times, they tune it out and click on to the next thing. But if your ad is worded a little bit differently, you have a chance of someone stopping and checking it out. Also, it is good to have your own products to sell. If people come to your affiliate website and see that there is a different product not listed each time they visit, they are more likely to come back.
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Your Guide to Top Search Engine Rankings

Does it seem like no matter what you do your website just won't climb up in the search engine rankings? If so, your web site may not be optimized well enough for the search engines to increase your rankings. There are some very important factors that determine where web sites are ranked. These factors are referred to as Search Engine Optimization (SEO) techniques and they can make all the difference in your sites rankings. Here are some of the most important factors that the search engines use in determining your rankings: 1. Web Site Content Content on your site is one of the most important factors for successful search engine optimization. Your web site should provide valuable information on specific subjects relevant to your web site. Furthermore, your content should be updated regularly. It's not enough to just put up a few content pages full of information on your site and then never add to it. This is a continuous process that will help your search engine rankings if done correctly. It's also important that you don't try to trick the search engines by flooding them with multiple versions of the same page, repeating the same content over and over. Doing that will not help your rankings and will eventually lead to your site getting banned from the search engines. 2. Link Popularity Inbound links are very important for achieving high search engine rankings. Most of the search engines today regard link popularity as one of the most significant determinants of your website's rankings. Here are some of the best ways to get inbound links: * Articles - Writing and submitting articles to website's and article directories is a very good way to get inbound links. * Content - Not only will adding quality content help in your rankings by itself, it will also help you with your link popularity. Other webmaster's will want to link to your site because it is valuable to them and their own visitors. * Directories - Submitting your site to online directories will help you gain inbound links. * Blogs - Start a blog that you update frequently with information related to your website's niche. Then, link to your site from the blog. You can also submit your blog to various blog directories to get even more inbound links. * Link Exchanges - Simply find other quality sites related to yours and ask them to link to you in exchange for a link back to them. This is not as effective as it used to be but it is still a pretty good way to get inbound links. When trying to increase your link popularity remember that the more inbound links you get the better, but quality is always better than quantity. Stay away from low quality sites, FFA's, and sites unrelated to yours. The next things that should be considered when doing SEO for your web site are the on-site and the off-site elements. Some of the on-site elements are the title tag, Meta tags, heading tags, ALT tags and highlighting of the text using the bold tag. The Link text is an important off-site element. On-Site Elements: 3. Title Tag and Meta Tags Meta tags help describe the page where they are placed. Though today the Meta tags are not nearly as important as they once were and are definitely not the only things the search engines look for when indexing your site, they are still somewhat important in deciding the relevancy of the page for a keyword search. < Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase. The Title Tag, Meta Keywords and the Meta Description... Ideally the title tags should contain less than 64 characters with your most important keywords in them and should definitely be relevant to the content on the page. Do not stuff keywords in to the title tag! The Meta description tag is a summary of the page and its contents. This Meta tag should be 200 characters or less and should contain keywords and phrases you hope to be found for, but it should also read like an introductory lead-in for the page and be appealing to the reader. The description you provide for your page has to convince the visitor that they have found exactly what they were looking for. Probably the least important Meta tag to search engines is the keyword tag. However, it shouldn't be ignored. Keyword tags should be less than 1000 characters. This tag should include important keywords and phrases consistent with the body text, title, and content of the page. Be specific and accurate with the keywords and key phrases in this tag. Again, do not stuff keywords here... they should only be those that are actually on the page and do not repeat any word more than 3 times. 4. Heading Tags The heading tags are given more weight than the ordinary text. The higher the H tag the more weight it carries. You should make use of the heading tags to highlight the important keywords and headings of your page as well as the paragraph headers. 5. Bold Text Bold text is given a little more weight than ordinary text but not as much as heading tags. Make sure to enclose some of your keywords in bold tags when they appear on the page. 6. Alt Text The alt tag provides alternative text when images cannot be displayed... This might happen if the users have set the browsers only to download the text and not the graphics, or if the images are too heavy to download for the user's internet connection. Only include important keywords relevant to your site and the image and do not stuff keywords in them. Off-site elements: 7. Link Text This is a very important factor in search engine optimization to gain higher rankings. The link text can be on pages within your site or what other web sites use to link to you. Either way, it is important. If possible the target page's main search term should be included in the link text instead of just the URL. Do not use identical link text for every link, but do include the target page's main keywords in the link text. Links carry more weight when the text around them is relevant to the target page's keywords and phrases. Following the above SEO information will help tremendously in your search engine rankings. Remember that the search engines are advancing all the time. Don't try to trick them because they will eventually catch on and that could mean the end of your web site. Stick to the basic techniques above and you will increase your search engine rankings without fear of being banned or dropped.
READ MORE - Your Guide to Top Search Engine Rankings

Ten Steps to Boost Your Affiliate Commissions Today

Interested in boosting your affiliate commissions? There isn't one "magical" secret to increase your affiliate commissions, but here are some simple steps you can take to make more money through affiliate programs right now. 1. Capture e-mail addresses with an "opt-in" list before sending your visitor to the merchant vendor web site. 2. Write an un-biased review article about the product or program you are promoting. Be sure that you mention some weaker points of the program and keep your article honest. This will lower the audiences defenses, as well as increase your articles click through ratio. 3. Promote products that offer residual or recurring income commissions, such as web hosting packages, auto responders, and membership sites. 4. Give away free Viral E-book PDF's loaded with your affiliate links throughout. 5. Create your own Internet marketing ebook, and sell it for $25-35 while giving your customers full resale rights. Fill the e-book with 5-10 of your own affiliate links. 6. Create an affiliate marketing blog and update your content and keywords often. Occasionally, place some affiliate links to quality merchant products, this helps affiliates succeed. 7. Create simple yet affective internet marketing formula that can be condensed into a 10-20 page free PDF. Load the e-book with your affiliate links, products needed for your specific forumla to prosper. 8. Use your opt-in list and start your own affiliate marketing newsletter with valuable information on the best multi-tier affiliate marketing programs. If you had a list of 1000+, and each person were your sub-affiliate to 4 or 5 of the top affiliate programs, not to mention many of them will also buy the products, your affiliate commissions would be through the roof. 9. Join some two-tier affiliate programs and create an affiliate programs review directory of the top ten affiliate programs on the web. Optimize your pages for the keywords "two-tier affiliate program", "multi-tier affiliate program", "free affiliate programs", etc. 10. When running a Yahoo Overture or Google Adwords ad, capture people's e-mail addresses with your opt-in list, instead of sending a prospect directly to a merchant from your site page. You can easily entice prospects to join your opt-in mailing list by offering a free PDF e-book. Of course, this will contain affiliate links of your own! Make it a viral PDF to increase your income from all of your affiliate marketing campaigns. Start using these 10 steps today and boost your affiliate marketing campaign now!
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Get Ranked With Your Blog!

If you are currently frustrated with getting your website indexed let alone ranked you may find this article extremely useful. What we are about to share with you, won't cost you a cent and it will get your site indexed if not ranked, a lot quicker than simply submitting your site to the major directories alone. People use Blogs for all sorts of reasons, to include private thoughts, reminders, and advertising or simply to write something for the sake of writing. Fortunately Google provides this service free of charge, complete with template designs, hosting and a domain name. Once you have read the article we'll redirect you to the right place to open your very own account. Moving on……….. Blogs have definitely grown in popularity, particularly in recent months. They have certainly become an effective method of successful marketing. If you are not familiar with the potential of a Blog, you are about to find out! To really maximize this method of marketing and SEO, there are several things you must implement for it to work. It will take you probably around 15 – 20 mins to set up, then it will be a matter of checking your messages on a daily basis, dealing with a influx of traffic, not to mention the possibility of increased revenues. One of the most difficult tasks to achieving SEO is asking a top ranking site to link to you! They know they are in a good position and probably receive hundreds of messages each day with webmasters asking the same question. You have to admit this would probably drive you insane after a while too. However there is a much easier way to achieve this! And that's with your Blog. You can also gain link popularity, your very own opt-in email list as well as indexing and ranking. Curious yet? We know you are dying to discover how you can get your website ranked using your Blog. Firstly if you do not have a Blog you will need to open an account with Blogger.com It's fast, free and easy. The on screen directions will lead you completely through the process. Even if you have a Blog with another company this article and the Blog itself, only applies to Blogger.com so we recommend you open an account as well. The Blog in question is called Make Money with Your Blog These are the titles of each post. Blog Purpose Use Your Blog To Index Your Pages Allow Others To Post In Your Blog And Why High Ranking Sites Linking To You, Using Your Blog Increase Your Revenue Using Your Blog Blog Content Maximize the power of your Blog Remember you can implement the above titles, completely cost free, so it's definitely worth a look. To keep in line with the Article submissions you will need to visit the Blog to read the titles. There would be far too many characters to include in this article. These titles are not available for resell, but you are able to post comments and please feel free to post your URL's, so if anything this could be a good chance for you to gain extra exposure at our expense! Blog Address: http://blogsequalsdollars.blogspot.com/ Website Address: http://www.24kinanhour.com/aswb.htm Thank you for reading our article, we hope you find this information of value. Be sure to visit us real soon, Article Search and Web Content; Your First Choice In Free Content.
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Sunday, September 25, 2011

Super Easy Steps To Blogging Success!

What is a blogger? A blogger is a cross between an educator, an entertainer and an orator; each blogger 'owns these three hats' and 'wears' each of them while in different moods. One other commonality between bloggers is: each blogger is in search of an audience.Pack your bags! If you recognize yourself in the preceding paragraph you are ready to begin your journey into the blogosphere. There are only a few things you need to do to make your journey a success:Find a home for your blogFind a focus for your postsLearn "Bletiquette"PersevereFind a home for your blog! You need a host for your blog, some are free, some charge a small amount per month for their service, some are simple to use and some require more technical knowledge, some have more features than others; choose carefully, once you've established your blog and have a few regular readers you may not want to change your address (your URL).Start by surfing the Internet and the blogs to see what bloggers have to say about their hosting programs. Don't get in over your head by picking a blog host that requires a technical expertise that is beyond your current capabilities. There are many free hosts that are more than adequate to start you off and are customizable -- as you gain new technical skills you can edit your blog template to make your blog look like you want it to look and do almost anything you want it to do, all without changing your URL.If you are using free hosts start blogs at two or three host sites just to see which one you like best and which one gives you the most capabilities right 'out of the box.' When you find one you are happy with, be nice and go back and cancel your other blogs.Find a focus for your posts! Most every blog has a theme, a theme that sets the tone for most (not necessarily all) of the posts on that blog. Your blog can be a topical blog that focuses on a special interest of yours (politics, religion, health care, science, engineering, cooking etc.); a personal blog that focuses on what you are doing that day, where you have been, where you are going or any aspect of your life's journey; or a showcase blog that displays your writing, art, photography, or etc.. Some posts will not fall into your blogs main theme and that's OK -- your blog is a reflection of you, and we all have different moods . . . we all 'wear different hats;' don't decide not to post just because you feel like writing 'something different.'"Bletiquette!" The objective of most bloggers is to attract a regular readership; to do that you need to display some basic (really common sense) blog etiquette (bletiquette!):When commenting on a post, stick to the point, don't get personal or abusive.Never comment as "Anonymous;" if you are ashamed to use your actual blogger name, don't comment.Try to respond to all comments on your post, even if it is just to say "thanks for commenting" (but don't expect all bloggers to do this).Don't get personal by asking personal questions unless you have a long-standing relationship with the other blogger; bloggers enjoy the relative anonymity of a blog and a blogger name.If you are "flamed" (verbally attacked for something you wrote) don't get into a "flame war;" respond politely or not at all.Never take a block of text, a unique phrase, a picture, a graphic or anything else from another blog or from any web page and use it in your post as is, without clearly indicating where it came from.Persevere! Bloggers blog! That's what they do! If you post every day you will improve not only your technique but also your readership; don't give up.Bloggers are very much like novelists. Novelists write every day and finally reach the end of the novel. Then they submit the novel to publishers, file their rejection notices and resubmit to other publishers. Eventually, every novelist who perseveres gets published . . . eventually every blogger who perseveres gets a loyal readership and his or her own measure of success.
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Some ways to improve your king content

There are thousands of articles, books and forum posts which showed that content is king in search engine optimization (SEO). In this article, you can find some ways that can help you improve this king content for your web site. * Content for people first, not for search engines - Some webmasters make a common mistake that they optimize everything for search engines but forget about web visitors. The goal of our website is not only to get high search rankings, but also to sell our service. So you should give your website visitors what they are really looking for. Make sure your content flows naturally and you're not just trying to stuff more keywords in the interest of search engines. If users don't find your content convincing they won't buy from you. * Studying popular search terms - High search engine ranking is meaningless if your website only ranks high on terms nobody searches for. You need to ask your colleagues, vendors, competitors, clients, ... or use online tools (e.g.: wordtracker.com) to identify what keywords which potential customers would use to search your web site, then try to use them often, in titles, and throughout the body. * Building article directory - How can you optimize the content if your web site only offers a simple service? It means there are just several pages in your whole website. So, to increase the content in quality you should write some articles, reviews which are related to your service. A site with more web pages means there are more chances of different terms that will become findable in search engines. You may consider adding free articles to your article directory. On the Internet today, one can find a lot of websites which provide articles free for republishing. Of course you must accept the policy of these web sites and authors before using these articles. * Making a clear website organization - Build a site which is simple to navigate with a well linking structure. Every page should be accessible from at least one text link. It's better to be sparing with image links, Flash, JavaScript drop-down menus, or other codes that are not HTML based... because the search engine crawlers cannot recognize text contained in these kinds of display. In case using them is required, then make sure a text based menu or a sitemap is also included in the Web site. Last but not least, you should use meaningful words in your URLs, use as simple a web page layout and design as possible. In conclusion, it is undeniable that content is king in the kingdom of search engines. The quality of your content is the main factor which decides the success in Internet marketing. So improving your content is very necessary.
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Friday, September 23, 2011

Program MU versi 2 segera diluncurkan

Mitra Usaha KERaN Program Mitra Usaha KERaN sejauh ini telah berjalan dengan sangat baik, dengan total Mitra Usaha sudah mencapai lebih dari 500 Mitra. Untuk lebih meningkatkan kualitas dan kegunaan program ini, KERaN merancang sistem baru untuk Mitra Usaha dengan fitur dan fasilitas jauh lebih lengkap. Selain itu juga dirancang sistem kompensasi pemasaran yang sangat menarik, di mana anggota KERaN/RealPOINT yang menjadi mentor (pendamping) dari Mitra Usaha baru akan mendapatkan bonus pendampingan sebesar Rp500.000,- dalam bentuk point (sejumlah 100.000 Pts). Sistem ini dapat diakses oleh pewirausaha di Indonesia dengan membeli BSP (Business Starter Pack) seharga Rp1.000.000,- (sudah termasuk PPn) di DP terdekat. Untuk yang belum menjadi anggota KERaN/RealPOINT, dengan membeli paket ini otomatis akan terdaftar sebagai anggota KERaN/RealPOINT dan mendapatkan akun eWallet (Dompet KERaN) secara gratis. Dalam paket ini sudah disertakan 500 MPV yang dapat digunakan sebagai insentif penjualan pada anggota KERaN/RealPOINT yang membeli produk/jasa Mitra yang bersangkutan. Sistem Mitra Usaha versi terbaru ini merupakan peningkatan (upgrade) dari sistem Mitra Usaha sebelumnya. Menggunakan BSP, Mitra Usaha dapat menampilkan katalog produk dalam bentuk tabel, dengan satu halaman penuh web yang didedikasikan khusus untuk masing-masing produk (berisi deskripsi sepanjang max. 4000 huruf / setara 2 halaman A4) dan max. 2 gambar/foto plus 1 tautan/link ke YouTube Video per produk).Paket standar BSP sudah memuat 10 slot produk secara gratis (penambahan slot produk seharga Rp50.000,- per slot, sudah termasuk PPn). Mitra Usaha berhak menjual slot produk ini ke pihak ketiga yang ingin menitipkan produknya untuk ditampilkan di web mitra usaha bersangkutan dengan harga ritel sebesar Rp100.000,- (dengan kata lain, Mitra Usaha dapat memperoleh keuntungan “listing fee” produk tersebut di “toko virtual” miliknya). Hasil penjualan slot produk yang sudah dimiliki menjadi milik Mitra Usaha bersangkutan. Kondisi ini memungkinkan Mitra Usaha mendapatkan pengembalian 100% investasi yang dikeluarkan untuk membeli BSP dengan menjual ke-10 slot produk tersebut ke pihak ketiga. KERaN akan menyediakan invoicestandar penjualan slot produk ke pihak ketiga yang dapat diunduh dari website mitra.keran.org. Dengan peningkatan sistem ini, kini Mitra Usaha dapat menampilkan berita/artikel dari blog masing-masing (dapat menggunakan fasilitas blog gratis dari blogger.com, wordpress.com, dsb.) yang akan tampil terintegrasi dengan web Mitra bersangkutan dalam kolom Berita/Artikel. Mitra Usaha juga dapat memasukkan status Twitter miliknya secara otomatis (akan tampil di halaman utama dan halaman berita web Mitra tersebut) cukup dengan mengisikan Twitter username ybs. Cara ini sangatlah praktis untuk menampilkan berita terbaru dari usaha Mitra tersebut karena status Twitter dapat diperbaharui dengan mudah menggunakan SMS / aplikasi Twitter Mobile yang dapat diunduh secara gratis dari website Twitter. Mitra Usaha juga dapat menampilkan galeri foto dengan jumlah gambar max. 1000 gambar dengan mengunggah foto/gambar yang ingin ditampilkan ke layanan Google Picasa (gratis). Cukup dengan mengisikan album ID di Picasa, secara otomatis web mitra akan menampilkan galeri foto tersebut secara terpadu. Cara yang sama digunakan untuk menampilkan galeri video dari Youtube, yaitu dengan membuat channel tersendiri di Youtube yang dikaitkan dengan web Mitra Usaha bersangkutan, secara otomatis sistem akan membuat galeri video terpadu di website Mitra Usaha tersebut. Dengan pertimbangan untuk memacu pertumbuhan Mitra Usaha (yang juga merupakan infrastruktur strategis KERaN sebagai platform jejaring ekonomi), syarat sudah menjadi anggota koperasi untuk Mitra Usaha dicabut. Dengan demikian, Mitra Usaha baru cukup mengalokasikan anggaran sebesar Rp1.000.000,- untuk menjadi bagian dari jejaring Mitra Usaha KERaN (versus total Rp1,5 juta di program MU sebelumnya). Diharapkan setelah merasakan manfaat sebagai anggota Mitra Usaha KERaN dan mendapatkan pemahaman lebih jauh tentang koperasi dan manfaatnya, pewirausaha dengan kesadaran sendiri akan menjadi anggota keluarga koperasi KERaN. Satu hal penting dalam peningkatan sistem ini adalah dimungkinkannya akses penuh ke sistem bisnis KERaN lewat perangkat bergerak seperti ponsel (dengan syarat ponsel tersebut memiliki akses internet) tanpa menggunakan komputer sama sekali (computer-less access). Mengingat masih lebarnya celah teknologi (technology gap) di Indonesia, rancangan sistem baru ini merupakan solusi untuk masyarakat Indonesia untuk memanfaatkan teknologi informasi secara maksimal untuk usahanya masing-masing. Sistem ini juga dirancang untuk berinteraksi dengan pemakainya secara sederhana dan mudah digunakan. Pemakai baru dapat memperlajari penggunaan keseluruhan sistem dalam beberapa menit saja. Sistem ini akan ditingkatkan dalam waktu dekat untuk menjadi sistem jejaring ekonomi skala penuh terpadu pertama di dunia dengan fitur B2C (Business to Consumer) dan B2B (Business to Business) yang sangat lengkap. Catatan: DP yang mendaftarkan Mitra Usaha baru akan mendapat komisi layanan sebesar Rp10.000,- / aplikasi.
READ MORE - Program MU versi 2 segera diluncurkan

Thursday, September 22, 2011

Get in the loop: Affiliate marketing for home internet business

If you desire to work at home, but are sketchy as to whether your business skills are enough to succeed, try affiliate marketing for home Internet business. Affiliate marketing is essentially a Web site network. Let's say you own an interior decorating business. Your Web site is dedicated to promoting your company and reaching out to potential customers. While your service is basically traveling to locations and performing consultations for redecorating rooms and businesses, you know that those who are interested in redecorating their homes are also into household accessories such as candles, curtains, antique furniture, etc. In this case, affiliate marketing for home internet business would involve contacting companies who sell these items, getting their permission to post links to their sites on your Web site, and collecting a percentage of profit for each purchase that company receives because someone clicked the link from your site to theirs and bought an item. In turn, these companies may decide to post the link to your Web site on their site. Someone who is browsing for discount furniture may see the link to your interior decorating business and decide to contact you for a consultation. Once the contract is signed between you and the client, the Web site that sent business your way will then collect a tip. For affiliate marketing for home internet business, having a business yourself is not even really a requirement. If you are nuts about hair products, you can make a living selling hair products without having to take orders or stock products. How is this done? Create a Web site dedicated to hair tips and hair trends. Include columns and articles all about hair that will attract other hair gurus to your site. After your Web site is established, contact several online beauty product stores and set up affiliate marketing agreements. Those who hit your site and/or become a regular visitor will inevitably be interested in ordering these products advertised on your site. Once that advertisement link is hit by your site visitor, and a purchase is made, you will then receive commission. The key to having successful affiliate marketing for home Internet business is simply continuing to increase traffic to your site. The more hits on your site, the more chances you have of gaining profit from purchases made through links on your site. Promoting your Web site, writing articles that contain appropriate keywords and instituting a newsletter to subscribers would be promising ways to attract browsers to your Web site. The more hits you have on your Web site, the more successful affiliate marketing for home Internet business will be. If a company sees that your Web site is regularly visited by hundreds of people daily, they will be more likely to join forces with you in an affiliate agreement.
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The Importance Of Blog Design And Make It Your Own...

Blogs have increased popularity over this past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews. Because of this, blogs are also being used as internet marketing media. Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists. Many people spend time reading blogs. People read their friend's blogs, their favorite author's blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news. While getting news reports from blogs isn't reliable, some people look for product reviews through blogs. In some cases, this is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company. Since there are many people who read and start their own blogs, blogs are a good medium to market a product. With the increasing blog traffic means increase in product sales. Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging. A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed. When you have increased traffic on your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues. This can be done by having informative or amusing content and good blog layout and design. You may develop your blog's content or you can also acquire the services of a web content writer to provide you with the blog articles. The blog's layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog's traffic. Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs. * Customize the banner The banner usually has the most generic designs that are common to the blogs from a blogging company or service. You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog. In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10. * Personalizing photos Of course, most of the photos that you will be posting will be your own. However, if you don't customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page. It can also add to the design of your blog. You can choose a standard border or you can also create your own border which can be associated with your blog's templates. * Add a favicon Don't you think sites with icons on the address bar before the website's URL are cool? Many people do. These favicons add a professional look to the URL. These easy to do using photo or graphic editing softwares. * Check out blog templates, layouts, backgrounds, textures and skins from sites There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider. * Include RSS feeds This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet. * Audio makes your blog more personal Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog. * Advertisements If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers' ease in accessing the information on your blog. Try using these tips and you can definitely increase and retain traffic on your blog.
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15 Tips To Drive Traffic To Your Blog

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use: 1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to "Secrets of the A-list Bloggers: Lots of Short Posts" by http://TNL.net 2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo. 3.) Submit to Google's Reader. When you submit your own blog RSS to Google's Reader the Google Blog Search will index your site. 4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process. 5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post. 6.) Submit your blog to traditional search engines such as AltaVista, and MSN. 7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying? 8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT. 9.) Comment on other blogs. Do not just leave short, lazy comments like "I agree." Leave well thought out replies that will force readers to wonder "who wrote this?" 10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site. 11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists. 12.) Ad a link to your blog in your e-mail signature block. 13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name. 14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave. 15.) Tag your website. Tagging is a new idea that has erupted across the web. Sites like http://Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or "tags" that everyone interested in that tag can see. Although these are some of the most popular ways to drive traffic to your blog, do not limit your self to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!
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SEO: Simulating Organic Growth On A Busy Schedule

When you first launch a website, you naturally want all the content crammed into it that you can lay hands on. But if it's real traffic you're looking for, consider taking a more patient approach. Anyone involved in SEO can tell you that organic growth of relevant content is the most successful long term strategy for search engine placement. When people read that, however, their brains toss the part they don't understand or want to deal with: "organic." What they see is "successful long term strategy" and "search engine placement." And that's where the trouble starts, because it's the organic growth that does the work. What do people mean when they talk about organic growth? Organic growth means slow, steady, continual growth - the way plants and animals grow. When Google ranks your site they look for this pattern of growth to help determine whether your site is "for real." Think of an informational site you visit a lot, a forum perhaps, or a site like Wikipedia. Those sites did not spring into being overnight, chock full of content and with a hundred links pointing to them. They started as miniatures of themselves, and as people posted messages and articles they got bigger and bigger. How can this be harnessed to help promote a website? Timing of updates can be more important than size of updates. A lot of webmasters have a hard time updating their site regularly. They have day jobs, families, and other websites to run. This can lead to a tendency to update sites in large infrequent chunks. To get the maximum benefit from your updates, do this instead: When you get time to update your site, prepare and arrange your new content so that it can be uploaded in small pieces. Get everything ready to go so that the only task remaining is the actual publish. Then upload each small piece separately, allowing a day or two to pass between each upload. By doing this your website ends up with the same content, but search engines monitoring how frequently you update will see a pattern of steady growth. You can still write or gather all your content in one fell swoop, just dole it out to your webserver slowly instead of as a single publish. You won't see immediate results, but give this a month or two and search engines will take notice, to your benefit.
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Problogging: Making Money From Blogs Starting Now!

A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), written by an individual or a group that make use of any or a combination of the following: · Straight texts · Photographs or images (photoblog) · Video (videoblog) · Audio files (audioblog) · Hyperlinks Usually presented and arranged in reverse chronological order, blogs are essentially used for the following purposes: · Online journal or a web diary · Content managament system · Online publishing platform A typical blog has the following components: · Post date -the date and time of the blog entry · Category - the category that the blog belongs to · Title - the title of the blog · Main body - the main content of the blog · RSS and trackback - links the blog back from other sites · Comments - commentaries that are added by readers · Permalinks - the URL of the full article · Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins A blog can also have a footer, usually found at the bottom of the blog, that shows the post date, the author, the category, and the 'stats' (the nubmer of comments or trackbacks). There are numerous types of blogs. Some of them are the following: 1. Political blog - on news, politics, activism, and other issue based blogs (such as campaigning). 2. Personal blog - also known as online diary that may include an individual's day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends. 3. Topical blog - with focus either on a particular niche (function or position) that is usually technical in nature or a local information. 4. Health blog - on specific health issues. Medical blog is a major category of health blog that features medical news from health care professionals and/or actual patient cases. 5. Literary blog - also known as litblog. 6. Travel blog - with focus on a traveler's stories on a particular journey. 7. Research blog - on academic issues such as research notes. 8. Legal blog - on law (technical areas) and legal affairs; also known as 'blawgs'. 9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network. 10. Religious blog - on religious topics 11. Educational blog - on educational applications, usually written by students and teachers. 12. Collaborative or collective blog - a specific topic written by a group of people. 13. Directory blog - contains a collection of numerous web sites. 14. Business blog - used by entrepreneurs and corporate employees to promote their businesses or talk about their work 15. Personification blog - focus on non-human being or objects (such as dogs). 16. Spam blogs - used for promoting affiliated websites; also known as 'splogs'. Blogging is typically done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to a person or a group who keeps a blog. Today, more than 3 million blogs can be found in the Internet. This figure is continuously growing, as the availability of various blog software, tools, and other applications make it easier for just about anyone to update or maintain the blog (even those with little or no technical background). Because of this trend, bloggers can now be categorized into 4 main types: · Personal bloggers - people who focus on a diary or on any topic that an individual feels strongly about. · Business bloggers - people who focus on promoting products and services. · Organizational bloggers - people who focus on internal or external communication in an organization or a community. · Professional bloggers - people who are hired or paid to do blogging. Problogging (professional blogging) refers to blogging for a profit. Probloggers (professional bloggers) are people who make money from blogging (as an individual blog publisher or a hired blogger). Below are just some of the many money-making opportunities for probloggers: · Advertising programs · RSS advertising · Sponsorship · Affiliate Programs · Digital assets · Blog network writing gigs · Business blog writing gigs · Non blogging writing gigs · Donations · Flipping blogs · Merchandising · Consulting and speaking The following are a few things that you need to consider if you want to be successful in problogging: 1. Be patient. Problogging requires a lot of time and effort, not to mention a long-term vision. 2. Know your audience. Targeting a specific audience or group is a key to building a readership. 3. Be an 'expert'. Focus on a specific niche topic and strive to be the "go-to" blogger on that topic. 4. Diversify. Experiment with various add and affiliate programs that enable you to make money online (aside from blogging). 5. Do not bore your readers. Focus on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read. Certainly, it is possible to earn money from blogs. One just needs to take risks, the passion, and the right attitude in order to be a successful problogger.
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Sunday, September 4, 2011

Search Engine Marketing

As part of your overall Internet marketing strategy, it is important to devote resources to search engine marketing. This component of your marketing mix has become increasingly critical due to the importance that search engines and directories play in how prospects access information. Search engines have the advantage of driving highly qualified traffic due to the self-selection process initiated by the searcher in choosing their search query. Research shows that there are more than 8 hundred million people in the world have the habit to access Internet. 86% of them tend to locate information via search engines. In addition, research shows that most people will only look at 2 to 3 pages of search results, so your ranking among the results is becoming increasingly important. When developing your search engine strategy you need to understand how search engines work, how they are different from directories, and how to maximize their effectiveness in making sure that your business gets as much exposure as your budget allows. Search Engines populate their databases for search results through robotic software programs that crawl the web looking for content to index. This crawling requires that the software find text-based machine-readable content to index and categorize a site. The content accessed is from the meta tags (title, description, keywords, alt image tags), filenames and content on pages throughout your site. Spiders tend to look at the root directory, 1st level files and occasionally will spider your site to 2nd level content. To determine a site's meta tags, right click your mouse and select View Source. If your site has not been developed with search engines in mind, you could have difficulty in having your content properly indexed. Search engines also determine relative rankings of results based on certain algorithms that include factors like link popularity, site traffic, site content, etc. When search engines first evolved, they were based on a "free" business model, where conceptually all sites had an equal chance of being indexed and displayed in search results if their developers optimized with some basic steps. While the basic steps are still an important part of your search engine marketing strategy, they no longer are enough. This is due to the fact that many search engines (and dot bombs) found that it wasn't just about capturing eyeballs, but was also about making money. This has led search engines to modify their business models to capitalize on all possible sources of revenue generated by their traffic and/or technology. Traffic was seen as a logical source for advertising revenues and technology was felt to be transferable for use at other sites requiring robust search engines. To date, most search engines have not elected to go towards a subscription-based model where searchers get charged for accessing information. These new business models require that site developers work even more closely with marketing strategists to ensure that the most effective business decisions are made.
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Make Money With your blog - Why Are Blogs Profitable

There are many bloggers out there that do not comprehend the potential of their blogs; specifically, the money making potential of a blog and how it can be optimized to generate a steady online income. Here are a few reasons why anyone can make money blogging. Blogs are becoming increasingly popular due to the fact that they can be put to use for income generation. Online Marketers use blogs for marketing and bloggers capitalize on that need and make money blogging. So why are blogs so profitable? Well here are four reasons: Highly Targeted Marketing Blog visitors are there for a particular reason. Blogs, being constantly updated are a great source of information on a particular topic. Visitors become repeat visitors, readers and subscribers. Good blogs, the ones that are maintained and updated regularly can and do have steady readership that keeps coming back awaiting the next post and article. These blogs have audiences allowing marketers and advertisers easy access to particular groups. Blogs and Physical Evidence Before I spent a few thousand dollars to buy my new laptop a couple of months ago, I read reviews, testimonials and consumer opinions on many different products. I spent a good 10-12 hours reading, comparing taking notes and asking questions before I made up my mind and spent my money. Most of that time was spent on technology blogs; I read reviews, compared products and was actually pretty happy to find out that this information was readily available online. It helped my make the purchase. Even if the company I bought the laptop from provided me with the reviews I might had been weary and perhaps not taking it seriously. The bloggers that reviewed the products, even if they where paid to do it, gave me a completely different perspective; a perspective that actually helped that company make a sale without using any of its own resources to do so! I was impressed, and still am; particularly of the effectiveness and direct nature of this media, blogging. Here are some more reasons for making money with a blog: Blogs are Interactive Readers will post comments, participate in discussions, talk about their experiences about particular products/topics, draw their conclusions and possibly write about the same topic on their blogs. Aside from the extra exposure an advertiser can get it helps build a better presence for their website with more backlinks. More backlinks, means better rankings and as a result better placement on a search engine result page and more money. Building Backlinks All internet marketers are aware of the importance of building backlinks. Ideally, one way links pointing back to their sites. When someone posts a link with a keyword pointing back to their page, it is like a vote; a vote of confidence for that particular site, at least for search engines. In order for, Google, lets say to weed out all the irrelevant results from searches, they came up with an algorithm that only shows the most popular pages for that keyword. In order to achieve this they rank pages with more links pointing back to them with particular keywords, better and higher. If you want your page to rank better for searches you should strive to get all the backlinks you can find. Other blogs are an excellent way of getting these links. It is not hard to start a blog and turn it into a money blog. All you need to do is first comprehend the potential of your blog and then start putting some work in optimizing it. Once you start getting some visitors you can start making money right away. You can make money blogging with paid reviews. Or if you are into Web 2.0, and a fan of social networking, you can still make make money blogging with Entrecard.
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A Guide To Organic SEO And Its Benefits

What Is Organic SEO?Put in the simplest manner possible, organic SEO is search engine optimization done manually using no black hat methods, no underhand methods and no automated scripting. It is the purest form of optimizing your website for the benefit of search engines, while still retaining interest for your site visitors, and done well it is exactly the thing that search engines are looking for in a website. Once they find it they will reward your site with better rankings and improved positions within the search engine results pages. Throughout the course of this article it will be referred to as simply SEO.Understanding The Search EnginesUnderstanding Search Engines and their general concept is vital to the use of effective SEO methods. Search engines enable their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine's directory are listed on the search engine result pages. Each page is "ranked" according to relevancy, popularity and a few other factors. Therefore, in theory, the more relevant a page is to a given keyword the more likely it will appear at the top of the listings.Introducing The Search Engine SpidersAnother important factor to remember about search engines is that they don't use real people to crawl the billions of websites and judge how relevant they are. Instead they use automated software called a "spider" or a "bot" that does this work much quicker. The calculations that the search engine uses to determine the ranking of a website are called algorithms and in the case of the major search engines like Google, Yahoo and MSN these algorithms are changed on a regular basis. The changes and the specifics of the algorithms are not released to the public in order to prevent black hat SEOs from manipulating their sites to reach the top of the pile despite containing to information relevant to the search query or keyword.Optimizing For Search Engines – Optimizing For VisitorsOf course to some extent, all of us reading this article are probably guilty of altering our web pages to meet the whims of search engines but it must be done in a positive and organic way. We understand that optimizing a page purely for the benefit of search engines spiders may massively detract from the actual value of the site to your visitors. Search engines understand this too, hence the evolution of the algorithms. With each new algorithm created and usually patented by search engines like Google, we are getting closer to a structure whereby sites are genuinely judged on their value to visitors. It may sound like an Isaac Asimov novel but the algorithms and the spiders are basically becoming more human like.Basic Components Of SEOThe actual methods of optimizing your website are saved for another article, but the basic components of an SEO campaign are broken down into on page and off page optimization techniques. On page SEO includes factors like keyword inclusion, content optimization, page structure etc… whereas the main contributing factor of off page optimization is inbound links. There are many different factors to each of these areas and different SEOs will give you varying information on which factors are the most relevant to gain higher rankings. These extensive differences in opinion occur because nobody is certain of the algorithm criteriaThe Benefits Of SEOSEO is probably the most beneficial way to conduct Internet promotion. It is highly cost effective, can yield long term results and the leads it generates are opt in and targeted. This doesn't mean you shouldn't consider trying out alternative methods of advertising your site. For many, banner advertisements, press releases (can actually be used as part of an SEO campaign as well), PPC campaigns and sponsored listings prove to highly beneficial and including these will help your site's popularity.To Cost Effectiveness And To LifeThe cost effectiveness is easily determined when you look at the potential of an SEO campaign compared to the method that many consider to be the next best thing – PPC. A PPC campaign will usually cost you anywhere upward of 5 cents per visitor generated. This means that for every thousand visitors you receive you will have paid $50. Some fairly basic SEO work on a web site containing ten pages will generate this kind of traffic on a monthly basis relatively quickly.$50 doesn't sound much but consider that you pay this in one month to receive the desired one thousand visitors. Over the space of a year you will have paid $600, and so on. Now consider that you are competing for a relatively competitive keyword and you find that you need to be paying a minimum of 50 cents per click to generate just the one thousand clicks in a month. All of a sudden you're paying $6000 per year and you are still only getting one thousand clicks every month. $6000 will buy you an awful lot of SEO work and you should find that within a few months you are generating a lot more traffic using SEO.Targeted LeadsTargeted leads are the best type of leads you can generate. It means that the visitors to your site are already predisposed to the basic topic of your site and are interested in what you have to say. It means that they will be more likely to purchase goods or services from your site, click on affiliate links or click Google ads to earn you revenue. Because SEO leads are physically searching for the topic that your site relates to you are guaranteed that they are interested in whatever you're offering. First of all they search using keywords relevant to your site. They then read the description and name of your site and this further compounds their interest in the page in question and click on the link. Already they have become highly susceptible to the message of your web page.So Remember…SEO is a webmaster's greatest tool but treated badly it can quickly blow up in your face. By ensuring you stick to the very letter of the law and do not use any underhand methods you should soon benefit from powerful leads that will frequent your site and earn you revenue.
READ MORE - A Guide To Organic SEO And Its Benefits
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