Search Engines and SEO

The main gate to get into the WWW called Search Engine. All publications in the WWW menginnginkan visitors as much as possible and become the first site found by the visitors who enter through the gates of search engines (Google).

Being a top website in search engine results is not only a pride, but rather an effort to improve the image and grab the attention of visitors. Examples such as the Peace Campaign contests Indonesia 2009 General Election which was held by Pogung 177. Search Engine Optimation (seo) is a way to realize all that.


To understand the workings of SEO, you first must understand how search engines work. All search engines perform three basic steps.
First, the search engine to find information on the World Wide Web based on keywords or phrases (example: a peaceful election campaign Indonesia 2009). Furthermore, search engines create indexes these findings, and where they find it. Finally, the index was collected in a database to display results of searches performed by poengguna.

Now, we'll see what the SEO, optimized for a particular website appears in search results made by search engines. Target seo is to increase the volume of traffic, and rank a website in Search Engine Result Page (SERP) by conditioning the website to be more easily found by search engines.

There are several ways used by the SEO. But, the most common way is to improve the website content (in this case the content must be related to the Peace Campaign Elections Indonesia 2009). Because the search engines until now only recognize text, placement of keywords that are relevant and appropriate from a website will make it easier for search engines to find it.

Another way to increase SEO rankings and traffic a website is through link popularity, as measured by the total number of links from other websites that lead to one particular website. Link popularity plays a vital role in determining the peak position of a website in the SERPs because nearly all search engines factor link popularity make a reference in determining the ranking of a website. Some search engines require at least one link that leads to a website in order to go into the index.

Other techniques used in SEO is the use of meta tags (keywords: peaceful election campaigns Indonesia 2009), the metadata element in HTML (Hyper Text Markup Language) or XHTML (Extensible Hyper Text Markup Language), which is used to define the content of a web page .

Metadta clean will help increase the speed of loading web pages, nd increase the ratio of code-to-text. Search engines recognize this metadata, and make it as reference to find the relevance between the codes in it with the text content of a webpage. Jia \ ka code in the metadata for more than the content of the text, a web page are considered to have low relevance, dengna existing keywords. As a result, the lower the value relevance of metadata to the text, the lower the rank given to a web page.

If the above SEO techniques used in accordance with the provisions of each search engine, and not to cheat then the culprit is called white hat SEO. Not only comply with the guidelines and rules of search engines, white hat also ensure that content into the search engines index the same content to be viewed by visitors to the web page.

Meanwhile, black hat SEO trying to increase the ranking of a website in a way contrary to the provisions of the search engines or to commit fraud. One teknhik black hat SEO is to hide text by making similar to the background color of text, storing text in a div invisible HTML code, or positioning it outside the screen. Other methods used by black hat SEO is to provide a different page of that requested by the search engines with the keyword peace campaign Indonesian elections of 2009 with a page that is displayed fatherly visitors. This last method known as cloaking.

Search engines will impose penalties on websites that use blck hat SEO, with lower ranking or removing it from the database. This penalty can be imposed on these rogue websites automatically using a specific algorithm or based on reports from visitors who feel cheated. A famous example dalamkasus black hat SEO is the release of the German BMW website and Ricoh Germany from the Google database in February 2006.